4 Hidden Secrets to Make Your Visitors Stay Longer on Your Website
by Cheow Yu Yuan

Is the bounce rate of your website very high? The bounce rate measures the percentage of total visitors that leave your site without visiting another page. If the bounce rate of your site is high, this means that your site is not sticky enough to make visitors stay longer and explore other pages.
Now, let me share with you 4 secrets to reduce your site bounce rate and make visitors stay longer:
1. The site navigation menu must be easy to use. You may find it extremely easy to navigate through every page of your site because you are the one who builds it. But for first time visitors, they may not find it easy. And when they have difficulty navigating through your site, they will leave and visit other websites. You should label your navigation buttons clearly. Make sure that visitors know where each menu button leads to. One way is to use common naming conventions.
2. Solid and updated content. Content is king. You site will not attract and retain visitors if it does not have valuable and updated information. So make it a point to update your site regularly. You can add a corporate blog to your site and make new blog post every day. If not, you can add articles that are related to your industry onto your site once every week. With solid content, visitors will explore your site more often and even pass your website link around to share with others.
3. There should be call-to-action statements to entice people to explore other pages of your site. You cannot expect visitors to explore your site automatically. Sometimes, they need a gentle reminder. You can include call-to-action statements on your home page to entice people to explore other pages. For example, if your website is about web design services, you can place a sentence like this on the home page: "Take a look at our web design portfolio by clicking here." This will prompt them to take action and click on the link to explore your site.
4. If your website contains lots of content, make sure that you provide a search function. The search function should easily be found on every page of your site. When a visitor cannot find your search function quickly, he or she may get impatient and leave. So always make sure that you place the search function at a prominent place on your website.
By making your visitors stay longer on your site, it increases the chance of conversions. So if your website bounce rate is high, make the necessary changes now.